THE POWER OF PROTEIN
To
say that protein is important for strong, healthy hair is a bit of an
understatement. Hair is almost 90% protein, and with heat styling, chemical
treatments, and the rough manual treatment we expose it to on regular daily
basis, hair, like the rest of our bodies, could often use a healthy boost of
protein.
Protein
is made up of amino acids, molecules that build strength within our bodies. Some
amino acids we produce naturally while others come from the food we eat.
Without a balanced diet we don’t have the building blocks necessary to build
muscle or grow strong nails and hair that shines. And while a diet rich in
protein can help grow healthy strands from the start, hair that’s damaged from
the aforementioned aggressors needs extra care to rebuild and stay strong.
INTRODUCING REDKEN'S
EXCLUSIVE INTERLOCK PROTEIN NETWORK
After
more than 50 years of advanced research, Redken continues to break new ground
in hair science with the introduction of Interlock Protein Network (IPN), a
revolutionary delivery system that infuses hair with amino acids and protein at
both the deepest level, the cortex, and on the hair surface, building strength
to correct and prevent future damage. With continued use, hair becomes stronger
and more beautiful, inside and out.
You can find IPN in the new Extreme collection, plus Blonde Glam, Body Full, Color Extend and Real Control shampoos and conditioners, now with enhanced strengthening and conditioning in addition to the great benefits you already love from these products! Look for the sleek new packaging with the IPN logo in your salon.
You can find IPN in the new Extreme collection, plus Blonde Glam, Body Full, Color Extend and Real Control shampoos and conditioners, now with enhanced strengthening and conditioning in addition to the great benefits you already love from these products! Look for the sleek new packaging with the IPN logo in your salon.
