Tuesday, September 2, 2014

The Power of Protein

To say that protein is important for strong, healthy hair is a bit of an understatement. Hair is almost 90% protein, and with  heat styling, chemical treatments, and the rough manual treatment we expose it to on regular daily basis, hair, like the rest of our bodies, could often use a healthy boost of protein.

Protein is made up of amino acids, molecules that build strength within our bodies. Some amino acids we produce naturally while others come from the food we eat. Without a balanced diet we don’t have the building blocks necessary to build muscle or grow strong nails and hair that shines. And while a diet rich in protein can help grow healthy strands from the start, hair that’s damaged from the aforementioned aggressors needs extra care to rebuild and stay strong.

After more than 50 years of advanced research, Redken continues to break new ground in hair science with the introduction of Interlock Protein Network (IPN), a revolutionary delivery system that infuses hair with amino acids and protein at both the deepest level, the cortex, and on the hair surface, building strength to correct and prevent future damage. With continued use, hair becomes stronger and more beautiful, inside and out.

You can find IPN in the new Extreme collection, plus Blonde Glam, Body Full, Color Extend and Real Control shampoos and conditioners, now with enhanced strengthening and conditioning in addition to the great benefits you already love from these products! Look for the sleek new packaging with the IPN logo in your salon.